Cryptocurrency betting and on line casino platform Stake has obtained the naming rights for Sauber’s System 1 automobile for the 2024 and 2025 seasons.
On January 1st, Stake made an announcement revealing their transition into System One, as they’ll characteristic as the first sponsor for Sauber’s C44, which shall be rebranded as Audi’s manufacturing facility staff in 2026.
Stake F1 Staff, we’re taking on the grid 🏁
Learn extra: https://t.co/6GBS77fBSE pic.twitter.com/yZT9JHfQYP
— Stake.com (@Stake) January 1, 2024
Having competed underneath the Alfa Romeo banner final 12 months, Sauber is present process a rebranding following the departure of the Stellantis-owned model. This comes after Alfa Romeo selected to not prolong its sponsorship of Sauber’s C44 past 2023.
Stake F1 wrote in its weblog,
“In January 2024, we introduced our largest transfer up to now: the Stake F1 Staff. With this, we unveiled a brand-new identification for the staff to create System One’s freshest and most fun staff on the Grid. Following a profitable 12 months with Alfa Romeo F1 Staff Stake in 2023; that noticed continuous motion each on and off the observe, we’ve stood by our promise not simply to participate, however to utterly take over.”
The Sauber staff will now be formally often known as the “Stake F1 Staff Kick Sauber,” and the automobile will carry the identify “Kick Sauber C44.” The launch of the 2024 season is scheduled for an occasion in London in February 2024.
To advertise the launch of the Stake F1 Staff, Canadian rapper and model ambassador Drake participated in promotional actions on Instagram on New Yr’s Day. Notably, Stake can also be recognized for sponsoring Premier League facet Everton and boasting an endorsement cope with Canadian rapper Drake.
The staff will proceed with former Mercedes driver Valtteri Bottas and former F2 star Zhou Guanyu as its drivers.
System 1 Groups Embrace Cryptocurrency Sponsors: OKX, Crypto.com, and Stake’s KICK.com Drive Innovation in Racing
Lately, System 1 has attracted a number of cryptocurrency exchanges and companies, leveraging the game’s international fan base by promoting and sponsorship offers.
OKX initially partnered with McLaren in Could 2022, turning into a major accomplice of its F1 staff. The OKX branding was prominently featured on the MCL60 racing automobile in the course of the 2023 season.
Crypto.com has additionally been a notable sponsor in Formula 1 since 2021, with its branding seen at Grand Prix circuits worldwide on varied race calendars. Additionally, the cryptocurrency pockets and change operator extended its sponsorship to the Aston Martin Aramco Cognizant F1 staff in the identical 12 months.
System 1, the high-profile worldwide racing sequence, has certainly been offering Crypto.com with vital visibility and publicity to a world viewers. The collaboration with the Aston Martin staff, recognized for its luxurious quick automobiles and popularized by the James Bond film sequence, can also be notably noteworthy. The sponsorship deal coincided with Aston Martin’s return to System 1 racing with its personal staff after a hiatus of 61 years, making it a pivotal 12 months for each Crypto.com and Aston Martin within the realm of System 1.
Beforehand, Stake had sponsored Sauber’s vehicle in 2023 by preliminary sponsorship offers. Now, the partnership has developed, and Stake will play a extra distinguished position because the headline accomplice, solidifying its presence within the high-profile sport. Stake’s logos have been featured on the C43 automobile at chosen occasions in the course of the 2023 season.
Along with its position because the headline accomplice for the Sauber F1 Staff, Stake can also be related to the staff’s live-streaming platform, Kick.com. The Kick.com logos have been featured on the C43 automobile in 2023, and for the 2024 season, the partnership will take a step additional with Kick.com buying the naming rights to Sauber’s subsequent F1 automobile, which shall be often known as the “Kick Sauber C44.”
Alessandro Alunni Bravi, a consultant of the staff, expressed pleasure concerning the evolution of Stake’s journey in System One, culminating within the headline position for the Stake F1 Staff. The partnership signifies a pure development for Stake, aligning the model with the high-profile world of System One.
Sauber completed ninth within the Constructors’ Championship within the earlier season, and the collaboration with Stake represents an effort to reinforce fan engagement and discover modern avenues within the realm of motorsports.